The battle in the city car segment will increasingly stringent after the launching of Toyota Etios Valco (Liva). The A-segment car sales in Indonesia had passed quite large last year, at nearly 40 percent compared to 2011.
Previously, in this segment there has been battle beetwen Nissan March, Kia Picanto, Chevrolet Spark, the Daihatsu Sirion, and Suzuki Splash followed by the Honda Brio and Mitsubishi Mirage.
Etios, a Toyota last product that was originally created for India, and Brazil, is now also marketed in Indonesia after the adjustment with the taste of Indonesia. With the Etios assemble in Indonesia, the price could be more competitive. In addition, to ensure the quality of products to consumers Indonesian standards.
The price offered for the Toyota Etios is at IDR 135.5 million for type J. The problem is, this type is not equipped with power steering.
Once equipped with power steering, the price immediately jumped to IDR 149.9 million. The difference reached IDR 14.4 million. While the price of the most expensive, comes with ABS and EBD plus alloy rims jumped to IDR 161.6 million. Not much different from competitors that offer automatic transmission, such as Mirage, Brio and Nissan March.
Speedo and tachometer instrument panel located in the center of the dash, comes with a white base, with black writing, the driver had to glance to know the speed or the engine working conditions.