The end of Mazda RX-8

Mazda Motor Corp. (MMC) has stopped the production of their sports car the RX-8 rotary-engined due to two things, falling sales and tightening global emissions standards. Production at Hiroshima factories, Japan ended at early July, while global sales end this year.

Mazda RX-8 and three generations of RX-7 with a rotary engine has long circulated in the market. With the 1.3L engine is equipped with twin-motor, the rotary engine produces power 232 HP at 8500 rpm.

Unfortunately, sales were less enthusiastic and only sold 1134 units last year, down 49 percent compared to 2009. Even until last July, the marketing down another 21 percent.

The RX-8 which now has a price of 27,590 U.S. dollars, make their top sales and reached 23,690 units in 2004. In fact, the first generation of RX-7 exceeded 50,000 units in the 1980s.

Mazda recalls RX-8 of the European market last year due to failing to meet emission standards. Thus without any demand from Europe, Mazda can not sell the RX-8, whilw exporting from Japan is very difficult due to the strengthening of the yen against the dollar, making the Mazda suffered operating losses in North America from April to June almost tripled, at $ 833.9 billion.

Is the Mazda rotary engine era over? according to the source in Hiroshima, the Mazda engineers are preparing the next generation rotary 1.6L capacity coded 16X with lower emissions specifications and more efficient fuel consumption.

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